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Before a copilot picks a winner, your SKUs have to be comparable. Baymard still puts cart abandonment at 70.22%. This is a merchant audit of missing fields, mixed units, and lying facets, not a strategic keynote.
Palaniappan PSEO is not dead. McKinsey and EuroCommerce (June 2026) say 61% of European consumers already use AI for product discovery. Run both paths: classic feeds plus honest structured facts agents can retrieve.
Palaniappan PWhen a shopper asks your copilot to compare two tees, it reads one object per SKU, not the PDP HTML. Baymard still puts cart abandonment at 70.22%. The passport is the shopping-agent read slice, not the full PIM contract.
Palaniappan PShopper asks for a wide waterproof shoe in stock. Rank on fit and stock, not "people also bought." Cart abandonment sits at 70.22%, and wrong recs do not fix it.
Palaniappan PPackaging crush shows up in reviews before it shows up in tickets. A 30-day ops brief names themes and owners. Public replies wait for a person. We are not publishing a star-rating lift.
Palaniappan PMonday, the unsigned PO packet. An agent drafts qty, vendor, and need-by. Qty over 2× 28-day velocity stays HITL. A buyer still sends it.
Palaniappan PShopify #1001, OMS SO-1001, WMS PICK-88: three ids, one paid order. Document one join this week. The ~$791/mo platform cost floor at 50,000 sessions buys nothing if the join is a guess.
Palaniappan PYour rec widget, on-site search, and a shopping agent should read the same SKU. Adobe's July 2026 cohort says 39% of homepages aren't machine-readable. Agentic commerce fails earlier on missing attrs, duplicate GTINs, and stale stock. This is the catalog contract.
Palaniappan PThis refund means 5 screens, a polite shopper, and a package that says delivered. Build the evidence first. Recommend. Do not issue the refund in week one.
Palaniappan PThe serial-returner spreadsheet becomes "you are fraudulent" in a ticket. Risk bands stay internal. High freezes auto-refund. A person still owns the accusation. The ~$791/mo platform cost floor at 50,000 sessions is planning cost, not fraud recovered.
Palaniappan PFinance asks why revenue dropped last week. Someone answers with a TikTok story and no tools. Hop table with evidence per step. Baymard 70.22% is industry context, not your diagnosis.
Palaniappan PShoppers click through from ChatGPT and Perplexity. Adobe measured July 2026 AI-referral traffic to U.S. retail +62% YoY. Instrument that channel before you buy a GEO rank.
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