Co-Founder, FactualMinds
Co-founder of FactualMinds. Builds tools for ecommerce brands and writes about how ecommerce really works, including the FactualMinds guides on Amazon SES: sending setup, authentication, IP warm-up, deliverability, and migrating from other email providers.
On August 7, 2026 SES added isBotEvent with two values, Likely and Unlikely, on Open and Click notifications. That is 2 of the 10 published event types, and existing configuration-set destinations pick the field up with no new setting.
When to keep Customer.io/Loops vs build journeys with EventBridge + Step Functions + SES: stream isolation, RFC 8058, Pro for DIPs, and a first-party journey architecture checklist.
BIMI on Amazon SES: lab readiness score 38→92 after DMARC quarantine at pct=100, SVG MIME fix, and CloudFront OAC, plus Terraform/CDK and free validators.
KumoMTA on AWS production setup: 4 vCPU / 16 GiB baseline per official docs, $200-$610/mo dev footprint, SMTP architecture without ALB, and a 100+ item readiness checklist for self-hosted email infrastructure.
Postal v3 on AWS: 2 vCPU / 4 GiB minimum per official docs, RDS MariaDB production path, $250-$700/mo dev footprint, Docker + Caddy architecture, and 100+ item readiness checklist.
SES tenants (GA Aug 2025) add $0.005/tenant/mo reputation isolation: when ISV platforms need them vs configuration sets alone, with IAM, pricing, and IaC.
SES Global Endpoints (Dec 2024) add $0.03/1k for active-active failover across two regions. MREP decision matrix, replication rules, Tenant Management, and a reproducible readiness benchmark for architects choosing regional vs multi-region email.
Amazon SES is the most cost-effective email infrastructure for high-volume retail sending, but inbox placement requires dedicated IPs, proper authentication, and automated bounce handling.
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